Saturday, 23 January 2016

#EatChickenNotPaper: The most controversial social media campaign by Chicken Republic

This is ad by Chicken Republic is currently trending on twitter but if you are yet to see it or you are wondering what the fuss is all about then you are in luck because i will give you the full gist as usual but before i do that let me bring to your awareness that i am not endorsing any of the political parties referenced in this campaign in any way..

Now back to the main core of discourse, a few days back the twitter handle of ChikenRepublic posted that image above with the caption "Why eat your words when you can eat our meals" and "Special delivery for Olisa" with an EFCC logo on the ad, which is in reference to reports that PDP Spokesman Olisa Metuh allegedly ate or tried to eat a document containing statements he made to the EFCC so it won't be used as evidence against him in court which Metuh has since denied he did.with all due respect to  the creativity of the men in charge of the campaign it may seems like they went too far by taking up a sensitive subject from one of the must controvacial topic of discussion in Nigeria (politics).

There is no way you will build a social media campaign around such a topic with out getting mixed reactions and if that was the initial intention for creating the campaign in the first place then Chicken Republic got it right with this #EatChickenNotPaper social media campaign. Share your thoughts about the ad below after reading others tweets about it from twitter.



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