Thursday, 17 December 2015

How to Make or Break Your Followers on Social Media

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 How to Break Your Followers on Social Media

1. All You Talk About is You

It’s normal to want your social media followers to care about you and buy your products and services. But if that’s all you talk about, you’ll find yourself hemorrhaging followers until there’s no one left.
Operate under the assumption that no one is really interested in you. Instead, they’re really interested in themselves and how you can help them. If you don’t talk about your audience’s pain points and how you can help them solve their problems, they’ll find someone who will. Approach your conversations about yourselves in a way that shows how you can best help serve your audience.

2. You Post Way too Often

You’ve probably heard that it’s important to post frequently, especially on Twitter. But don’t overdo it and saturate your feed without giving your followers a chance to catch up and care enough to respond. The life of a tweet is only 24 minutes, but that doesn’t mean you need to be posting something new several times an hour on Twitter. Even on Facebook, you’ll likely be better off posting just once or twice per day.
Think about it from your own perspective as a consumer – if you followed an account that posted more often than that, wouldn’t you find it annoying and stop following the profile?

3. You Post the Same Thing Over and Over

Sometimes companies worry that their followers aren’t seeing every post, so they say the same thing over and over on social media. This practice is especially rampant Twitter.
However, keep in mind that repetitive posts give the impression that your company is lazy, uncreative or just clueless. It’s even worse if the repeated content is promotional in nature — you’re essentially making two dangerous mistakes with one set of tweets.
Another way that companies make this mistake is using the same source for posts repeatedly. Your industry may have a great blog with thought-leading posts, but if you share those posts over and over, you’ll get a “me-too” reputation that will cause people to stop following you.

4. You Don’t Use Pictures and Videos

It’s amazing how much of a difference graphics and video make when you’re engaging followers online. Visuals are a central part of how we consume information, and tweets with images receive 18 percent more clicks, 89 percent more likes, and 150 percent more retweets. A picture really is worth 1,000 words, and if you don’t use pictures and videos, you’ll find that your fans stop following you and look for accounts with more interesting content.

5. You Don’t Engage Your Followers

Social media has become the arena where consumers feel comfortable interacting directly with brands. Whether it’s replying to comments, thanking fans for shares, or providing amazing customer service, your company has to interact with followers on social media or risk losing followers in droves.

6. You Overuse Hashtags

#Not #every #word #in #a #post #is #a #hashtag. If your posts look at all like the preceding sentence, it’s not only annoying, it’s really difficult to read.
Use hashtags sparingly and judiciously if you want your messages to stand out and make an impact with your audience. The reason you use hashtags is to find targeted followers and extend your reach, so only incorporate them with relevant keywords in your headline or post.
Certainly, some platforms – Instagram, in particular – allow for extra hashtags, as they’re used more for commentary than for customer reach. A good rule of thumb on other platforms, however, is to use no more than two in one update on Twitter and Facebook.

7. You Ask But Never Give

Repeatedly asking followers for shares, retweets, referrals, sales, and more without offering a single thing in return is alienating. People won’t follow accounts that feel like they’re simply leeches looking for people to do their legwork for them. If your company doesn’t offer value, you won’t be able to keep followers on social media.

8. You Mass-Tag Without Permission

Mass-tagging without permission isn’t just annoying, it’s also against the Terms of Service on most platforms and could get your account suspended. If you post something and tag everyone under the sun without their permission, you’ll ended up on their spam lists or be accused of being a social media bot. Regardless of why you’re mass-tagging without permission, the end result is still the same. You’ll end up losing followers in waves.
Running a powerful social media presence for your company is relatively simple in theory, but surprisingly difficult to execute. It takes time and patience to build a following, engage those followers and turn them into fans and customers. By avoiding these eight mistakes that’ll lose you followers quickly, you’ll avoid sabotaging those efforts and protect your growth online.
What other mistakes have you seen companies make online to lose followers on social media?



 

How to Make Your Followers on Social Media

1. Share or Hold giveaways and contests:

Hold contests and make liking your Page or following your Twitter account a requirement for entry. This way you will get organic followers to your account with out much stress. If you are wondering how you can get these contest or worried you wont be able to organize such contest just retweet/regram other peoples content and post or share any useful contest you know your followers might benefit from.

2. Be consistent:

If you use any (or all) of these strategies for two weeks, and then give up and move onto something else, they won't work. These need to be practiced consistently over the long haul to be effective. If you have limited time and resources to commit to social media, I'd recommend choosing only a handful of these strategies and then making sure you carry them out consistently.

3.  Know your Audience and Give them what they want:

You must know what your audience really wants. What you think they want and what they actually want may very well be two different things. Take a look at your analytics to see which types of posts and content have been most popular; this is what they want to see more of.

4.  Use Pictures and Videos

 A picture really is worth 1,000 words, and the best way to draw in more followers is to use interesting and catchy pictures that will attract more people to your account by simple referrals. This can be aachived by shares and likes. i recommend posting comic pictures and videos.

5. Engage Your Followers

Social media is all about being social and interacting so no matter how big you are always try and interact with your existing followers because they can make or break you. always make them feeling special and the news will get around that you are humble and fun to chat with.

6. Use Hashtags


Use hashtags sparingly and judiciously if you want your messages to stand out and make an impact with your audience. The reason you use hashtags is to find targeted followers and extend your reach, so only incorporate them with relevant keywords in your headline or post.
This can build your followers very fast if done well. example of apps that can help you generate this unique hastags are Tag O' matic for Iphone users and Instatags4likes for android users. There are tons of already made hastags generated for you there just copy and paste.

7. Reach out to influencers:

Find influencers in your niche using a tool such as Buzzsumo, and then share their content, tag or mention them, or comment on their blogs. As you build relationships, they are more likely to share your content with their followers.

8. Tell stories:

To avoid being overtly promotional, use stories to connect with and engage your fans. Stories are far more likely to be shared than promotional content. For more on this, see How to Maximize Your Marketing Campaign Through Storytelling.

This is a bonus and the master of all follower generating tip... i call it follow for follow...

9. Actively find and follow others: Don't just count on others to find you; go out and actively find others in your niche whom you can follow and engage with.

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