Saturday, 31 October 2015

Easy Facebook Advertising Guide To Finding Your Audience


Tempted to try Facebook Advertising, but not sure how to start?  Or maybe you did not have success with your first self-serve Facebook Ad campaigns and want to work on finding your audience?  Here you will find Facebook Advertising tips.

To start running a campaign on facebook is very easy and it is also not that expensive, you can start by clicking the Ads Manager at the top left hand side of your facebook front page. when you do that you will be asked to select the typr of campaign you wish to start and then you begin.

I always advice you do a facebook page likes campaign this way when you start running the advert and people start seeing it on the facebook time line they will be moved to like the campaign which in turn will increase the amount of likes on your fan page.

What this means is that they are permanently available for future just in case you want to sell things to them on your facebook fan page.
So firstly create an fan page or landing page before you start your campaign and make sure you create a campaign that will give you more likes. The amount you will be charged per like click will vary depending on what time of the day but you can set the amount you want in the setting to around 1-4 cents per click.

Want to be sure you’re targeting the right audience with your Facebook Advertising?

Facebook Advertising has been available for a quite awhile now.  Yet, many small business owners and medium sized business brands have yet to take advantage of this remarkable social media marketing tool.
In this article you will learn:
  • Facebook Advertising offers great value.
  • Facebook Advertising offers many options traditional advertising does not.
  • Facebook Advertising tips for finding your audience.
You can select the location of your audience you want to see your advert when creating a campaign you can also set the age group you want and the sex or the interest they audience have...like entertainment, movie etc.
then finally make sure you set how long you want the campaign to run. ie in how many days or weeks and in what time of the day. either evening or morning.

Now to payment you should know that facebook gives you a leverage of $25 so test run there services and see how effective it is. if you are comfortable with the out come of the campaign you can easily connect you master card to the payment method and the exact amount you have spent so far will be deducted from your bank account.

If you’re on the fence about using Facebook Ads, you should find answers to at least some of your questions.

Is Facebook Advertising, “Doing The Dirty?”

Many see the word, “advertising,” and immediately snarl their nose — Like a dirty word has been used.  Say, “Facebook Advertising,” and many get all talk-to-the-hand.  This is usually followed by:
“Facebook is free.”
“I’m not paying to use Facebook.”
But when roughly one fifth of the world’s population is on Facebook, it is hard to argue with that stud muffin!
Pair that with the vogue satin styling of the audience targeting options, and you’ve got yourself one hot mama in the Facebook Advertising platform!

It’s no secret that other advertising options cannot offer what Facebook does:
  • Over 1 Billion users’ interests.
  • $25 starting budget for test run.
  • An easy ad targeting options.
  • Ability to reach people on mobile – Where they spend more and more time.
  • People can interact with a Facebook ad – Like, comment, share.
  • Go self-serve or work with a Facebook Representative.
  • Ad tracking – See how many your ad reached.
That last one alone should get you excited.
So, the answer to my question above is….. No.
In fact, I’d argue there’s no greater value in advertising right now.

You Need Facebook Advertising

2014 brought a big change in how Facebook Marketing works.  Facebook Page reach declined drastically for all!
Many took to diversifying their online social portfolios.  While improving Facebook Marketing with Instagram and other social platforms is wise, this action alone will not bring the return on investment many brands demand.
My recommendation is always offering fabulous content on your Facebook Page, and sponsoring select content to drive traffic to your website and specific initiatives.
When talking about Facebook Advertising, cost is usually the first fear and objection.  But Facebook Advertising statistics show that those using Facebook Ads report a low costs on their advertising campaigns.
They key is following the Facebook Advertising guidelines, using wise audience targeting choices, and effective monitoring so you can adjust as your Facebook Ads are in place.  That’s right, I said adjust while your ad is out there!

A Facebook Advertising Guide En Route To The Map

Lets get a little more comfortable with using Facebook Ads…
I like the way Sven Hamberg Qwaya worded it:
“…think of Facebook not as a “social advertising platform”, but rather as the world’s largest media channel married to the world’s largest survey. Because that’s really what we’re talking about here.”
Is this maybe what you desired from traditional advertising all along?
Now all you need is understanding of:
  • Facebook’s user base.
  • How to use Facebook filters.
  • Tapping into Facebook user interests.
  • Utilizing demographics and behaviors.

Traditional Advertising Or Online Advertising?

I’m baffled when I hear small business owners and business brand decision makers say they will not consider Facebook Advertising.  Yet they will spend hundreds of dollars on a single ad that cannot be edited, offers no tracking, with ad targeting light years from what the Facebook Ads platform offers.
Crazy!
kindly add your contributions and comments below....

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