Tuesday, 20 January 2015

Twitter acquires Indian marketing startup ZipDial

ZipDial, a Bangalore, India-based startup that helps send information while sidestepping data charges.
ZipDial's main service allows users to call a number, hang up before incurring any charges, and then receive phone calls or text messages with information about the place called. For example, you could call Pizza Hut and hang up; then, Pizza Hut would text you information. The system allows users to avoid using data, which can cost a premium in emerging markets like India.

"Users in India, for example, consume on average 60 MB of data per month, only 4.5% of the 1.38 GB consumed each month by users in the U.S.," Valerie Wagoner, CEO and co-founder of ZipDial, wrote in a blog post announcing the acquisition.
ZipDial's main business is in marketing. The company already works with a variety of major brands, including Disney and Pepsi, and has more than 500 total clients.
Twitter's acquisition gives it a foothold in India's smartphone scene, as well as the marketing and data analytics of users. ZipDial also works on feature phones, which are still prevalent in India.
The shift from feature phones to smartphones makes India an appealing market for Twitter. Emerging markets are expected to lead technology device adoption in 2015, with India easily paving the way, according to the GFK Group. India added a net of 28 million smartphone users in just the first quarter of 2014.
"Our ambitious goal is to make Twitter’s unique, great content accessible to 100% of the world’s mobile users, including those in emerging markets who will be experiencing the mobile Internet for the first time. We could not be prouder to join the flock," Wagoner said.
The amount Twitter paid for ZipDial has not been confirmed, but TechCrunch put the cost at between $30 million and $40 million. Source: Mashable

Have something to add to this story? Share it in the comments.


Post a Comment

*Don't Forget To Drop Your Comments After Reading
*For more info: Add us on BB now (BB Pin: 5617EE79) and email us on Toptrendnaija@gmail.com to get more trending Videos, Pictures and Stories.
* Readers are SOLELY responsible for the comments they post on TopTrendNaija.


Business Financing and Online Marketing Workshop

Business Financing and Online Marketing Workshop
Click Banner For Details



Hawt Business Club

Hawt Business Club


Meet Aaron Chidi

Meet Aaron Chidi
Click Banner For Details

Total Pageviews

Blog Archive


Click The Image to Download Free Ebook

Google+ Badge

ruby signature hair

ruby signature hair
Click on image to palce order

Every Thursdays BY 5PM ON IaspireRadio

Every Thursdays BY 5PM ON IaspireRadio
Click on image to Listen Live
Copyright © 2014 · Aarico Micdavis Company. Powered by Blogger.

Trending Video

Category 1


Category 2


Category 5

Category 3

Category 4


1 cLiCK


Google+ Followers

Latest News

Blog Archive

Find Us On Facebook

My Blog List

About us

Breaking News


Receive all updates via Facebook. Just Click the Like Button Below

Free Email Updates. Check Your mail for verification link:

Powered By Blogger Widgets

Follow us on facebook

Recent Posts

Text Widget

Home Style

About Me

My photo

News about what's trending, where its trending and why its trending on social media. For Biz~ toptrendnaija@gmail.com BB pin: 24C632E3



TopTrendNaija Android App

TopTrendNaija  Android App
Click Banner to download

Follow by Email


Blogger Widgets