Monday, 14 July 2014

Beats by Dre Goes After Chinese Counterfeiters With Multimillion-Dollar Lawsuit




Just over a month after Apple's acquisition of Beats Electronics, the headphone maker made its first major post-acquisition move by filing a lawsuit against Chinese counterfeiters.


The lawsuit, filed in the U.S. District Court for the Northern District of Illinois on July 9, names as defendants "individuals and business entities who, upon information and belief, reside in the People’s Republic of China or other foreign jurisdictions."


"This action has been filed by Beats to combat online counterfeiters who trade upon Beats’ reputation and goodwill by selling and/or offering for sale unlicensed and counterfeit products featuring Beats’ trademarks," according to the lawsuit. "The Defendants create the Defendant Internet Stores by the hundreds or even thousands and design them to appear to be selling genuine Beats products, while actually selling low-quality Counterfeit Beats Products to unknowing consumers."

The lawsuit claims that websites selling counterfeit Beats headphones earn up to $135 billion in annual sales — a figure large enough to make pursuing even an elusive target like Chinese counterfeiters worth the effort.

" Some of the Defendant Internet Stores even go so far as to admit to selling counterfeit products, explicitly stating that they are offering 'replica' or 'fake' Beats products for sale," the lawsuit says.

The problem plaguing Beats Electronics is very real, with some sites offering presumably fake versions of the pricey headphones (which usually sell for as much as $300) for a mere $5 each. Other sites openly advertise their Beats headphones as "replicas," but still ask for prices in the $60 range.

Aside from the lawsuit's legal aspects, the document filing reads like marketing material, and mentions many of the big names associated with Beats, including LeBron James, Serena Williams, Lady Gaga, Nicki Minaj and Justin Beiber.

As for what Beats Electronics is hoping to get out of the suit, it is looking to capture all profits from the infringing websites. Alternatively, the suit says the company will also accept $2 million for every use of the Beats trademark and $100,000 for each infringing domain name.

However, within the legal filing, Beats appears to acknowledge the limitations of its lawsuit against the hard-to-pin-down Chinese counterfeiters.

"Tactics used by Defendants to conceal their identities and the full scope of their counterfeiting operation make it virtually impossible for Beats to learn Defendants’ true identities and the exact interworking of their massive counterfeit network," according to the lawsuit. "In the event that Defendants and/or third party service providers provide additional credible information regarding the identities of Defendants, Beats will take appropriate steps to amend the Complaint." Source: Mashable

0 comments:

Post a Comment

*Don't Forget To Drop Your Comments After Reading
*For more info: Add us on BB now (BB Pin: 5617EE79) and email us on Toptrendnaija@gmail.com to get more trending Videos, Pictures and Stories.
* Readers are SOLELY responsible for the comments they post on TopTrendNaija.

Translate

Business Financing and Online Marketing Workshop

Business Financing and Online Marketing Workshop
Click Banner For Details

#SocialMediaWeekBizTalk

#SocialMediaWeekBizTalk

Hawt Business Club

Hawt Business Club

LEARN PHOTO EDITING

Meet Aaron Chidi

Meet Aaron Chidi
Click Banner For Details

Total Pageviews

Blog Archive

#StepOut

Click The Image to Download Free Ebook

Google+ Badge

ruby signature hair

ruby signature hair
Click on image to palce order

Every Thursdays BY 5PM ON IaspireRadio

Every Thursdays BY 5PM ON IaspireRadio
Click on image to Listen Live
Copyright © 2014 · Aarico Micdavis Company. Powered by Blogger.

Trending Video

Category 1

.

Category 2

Slideshow

Category 5

Category 3

Category 4

.

1 cLiCK

.

Google+ Followers

Latest News

Blog Archive

Find Us On Facebook

My Blog List

About us

Breaking News

Subscribe

Receive all updates via Facebook. Just Click the Like Button Below

Free Email Updates. Check Your mail for verification link:

Powered By Blogger Widgets

Follow us on facebook

Recent Posts

Text Widget

Home Style

About Me

My photo

News about what's trending, where its trending and why its trending on social media. For Biz~ toptrendnaija@gmail.com BB pin: 24C632E3

Followers

Business

TopTrendNaija Android App

TopTrendNaija  Android App
Click Banner to download

Follow by Email

LEARN PHOTO EDITING

Blogger Widgets

Networkedblogs

Menu